A short history of the Lotus badge
The script monogram in the centre is A C B C, which stands for
Anthony Colin Bruce Chapman. Note that the vertical of the
monogram does not line up with the vertical of the T in Lotus.
All Lotus badges were like this until the 1984
design, and if mounted correctly the T is slightly out of
vertical.
Click each badge for a larger picture and more details.
![Green and yellow badge, rather battered](images/original-s.gif) |
1953-1963 |
The original design, this example is from the very first batch made |
![Green and yellow classic badge](images/classic-gy-s.gif) |
1963-1968 and 1970-1974 |
Classic green and yellow |
![Black and silver badge](images/classic-b-s.gif) |
1968-1970 and 1974-1983 |
The Jim Clark memorial black and silver |
![Black and gold badge](images/jps-s.gif) |
1978-1979 |
For the limited edition JPS Esprit S2 |
![Black and gold badge](images/black-gold-s.gif) |
1983-1984 |
The Colin Chapman memorial black & gold |
![Green and gold badge, without monogram](images/wickins-s.gif) |
1984-1986 |
The loss of the ACBC monogram caused much protest |
![Green and gold badge, with monogram](images/wickins-acbc-s.gif) |
1986-1988 |
Immediately after the G.M. takeover the monogram was restored |
![Modern green and yellow badge](images/modern-s.gif) |
1988-2005 |
The modern design, introduced while General Motors owned Lotus |
![Modern black and gold badge](images/modern-black-s.gif) |
1999 |
The modern design, but in black and gold for special edition
Elise "JPS" model. |
This page was last updated 2006 January 6