A short history of the Lotus badge
The script monogram in the centre is A C B C, which stands for Anthony Colin Bruce Chapman. Note that the vertical of the monogram does not line up with the vertical of the T in Lotus. All Lotus badges were like this until the 1984 design, and if mounted correctly the T is slightly out of vertical.
Click each badge for a larger picture and more details.
|1953-1963||The original design, this example is from the very first batch made|
|Classic green and yellow|
|The Jim Clark memorial black and silver|
|1978-1979||For the limited edition JPS Esprit S2|
|1983-1984||The Colin Chapman memorial black & gold|
|1984-1986||The loss of the ACBC monogram caused much protest|
|1986-1988||Immediately after the G.M. takeover the monogram was restored|
|1988-2005||The modern design, introduced while General Motors owned Lotus|
|1999||The modern design, but in black and gold for special edition Elise "JPS" model.|
This page was last updated 2006 January 6